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Year: 2020

Author: Paula Guerra



In contemporary times, it is quite possible to say that culture is becoming more and more intelligible. But we are at a crossroads: the old models have failed and are still gynatizing the new ones. The big question is how cultural policies should be oriented at a time when new information technologies seem to subvert all processes of creation, mediation or enjoyment (GUERRA, 2019; SILVA; BABO; GUERRA, 2015).
Drawing primarily on European reports, we will seek to understand how cultural policies can adapt to the Culture 3.0 Model: locus in which all spheres have been dramatically subverted. As we will see, although it is a complex model to apply, especially at the level of local policies, the truth is that it is a model that in our opinion can finally respond to all the potentialities of culture: that is, the formation of an emancipatory project and a real right to the city. This can only be feasible if people have the know-how not to be unilaterally subjected to neoliberalism: hence the growing bet on do-it-yourself (DIY) practices and the maker movement.
In this article, we will first analyze the cultural policies in the European Union in a summarized way, and then we will study in detail the changes, and options, that are at the base of the digital shift, such as the maker movement, the DIY and the internet cooperativism. Finally, we end with the postulate of cultural policies in the Culture 3.0 model.



GUERRA, Paula (2020) – Cultural policies and culture in the 21st century: challenges and changes. Cadernos do Observatório. Prefeitura de Fortaleza. Instituto de Planejamento de Fortaleza. Volume VIII. p. 95-102. ISSN 2595-2986. URL:<>

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